PROXIMITY- The main focus of the poster is the shark coming from under the human. The writing from under the shark to the main actors form a triangle that connects with the shark. Everything seems to come from the bottom to the top. JAWS is the title and is centered.
ALIGNMENT- The title is centered, same with the the shark and the human swimming. The writing on the bottom starts wide then comes to a point; centered with the shark
REPETITION- The colors gray and blue, the title JAWS is shown twice.
CONTRAST- The grayish black shark coming from under the water with massive white teeth opened up ready to eat the little harmless human
CONCORD OR CONFLICT- The font of the title is different then the other fonts; the actors names are in a different bold type of font; the rating and other information is in the same font
CONTRAST- The size of the head of the shark is 4 times bigger then the human; showing how massive JAWS is.
VISUAL SIGNIFIER- The shark "JAWS" takes up most of the poster. Just from looking you can tell the movie is about a massive shark that is a threat to humans.
AUDIENCE- 14 +
KAIROS- The ocean; threat of a shark
PATHOS- The colors are gloomy; a scary feel to the movie